Social Media Strategy & Content Creation – RRTC at VCU

As Communications Specialist II for the Rehabilitation Research & Training Center (RRTC) at VCU, I manage and develop social media content strategies to enhance research outreach and engagement. My work focuses on:

  • Content Development: Creating visually engaging and informative posts tailored for diverse audiences.
  • Audience Growth: Implementing strategies to increase reach, engagement, and community interaction.
  • Data-Driven Strategy: Utilizing analytics to refine content, optimize performance, and improve accessibility.

 

Click to view my work on the VCU Rehabilitation Research and Training Center Facebook page

Demo Reels

Demo Reels
1 / 4 Videos
1
ROL Sizzle Reel 2017 v01
01:19 July 2, 2018
2
Demo Reel
03:37 January 17, 2018
3
VCU - MegaHacks
01:00 April 12, 2024
4
Stauer - Commercial / Social Media
01:11 May 5, 2024

Certifications

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Marketing

Boosted Post

 

Video Ad

 

Meta Business Suite

 

Video Ad

 

Mock up for pet store

 

Organic Video Posts

SEO for Social Media and Web

Amazon Ads – Manual audience and keyword targeting

 

Organic views from SEO (YouTube)

 

YouTube analytics from organic SEO

 

 

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